ANQ 2021 Theme

Relentless Pursuit of Quality in a VUCA World

VUCA stands for…


Volatility refers to the speed of change in an industry, market or the world in general. It is associated with fluctuations in demand, turbulence and short time to markets and it is well-documented in the literature on industry dynamism. The more volatile the world is, the more and faster things change.


Uncertainty refers to the extent to which we can confidently predict the future. Part of uncertainty is perceived and associated with people’s inability to understand what is going on. Truly uncertain environments are those that don’t allow any prediction, also not on a statistical basis. The more uncertain the world is, the harder it is to predict.


Complexity refers to the number of factors that we need to take into account, their variety and the relationships between them. Under high complexity, it is impossible to fully analyze the environment and come to rational conclusions. The more complex the world is, the harder it is to analyze.


Ambiguity refers to a lack of clarity about how to interpret something. A situation is ambiguous, for example, when information is incomplete, contradicting or too inaccurate to draw clear conclusions. More generally it refers to vagueness in ideas and terminology. The more ambiguous the world is, the harder it is to interpret.

Description of Logo

Curvature of the logo – Reflects the uncertain times that we are in, and the need for all quality professionals to be agile and adaptable in this continuous changing climate